What do you want to do in Wingify?
Step-by-step guides for real tasks — with screenshots, a search engine, and an AI guide that can show you each click inside the app.
Popular tasks
Getting startedInstall the Wingify SmartCode on your websiteRegister your domain, add the SmartCode to your site (manually or with a CMS plugin) and confirm that Wingify detects it.Interactive tour ExperimentationRun your first A/B testCreate an AB - Single Page campaign, build a variation, pick a primary metric, choose your audience and start the test.Interactive tour Behavior AnalyticsSee where visitors click with heatmapsGenerate click, scroll and friction heatmaps for any page, save a view for a visitor segment, and open heatmaps for each variation of a test.Interactive tour Behavior AnalyticsWatch session recordings to find frictionFilter session recordings down to the visits that matter, spot rage and dead clicks, summarize groups of recordings with Wingz, and save or share what you find.Interactive tour User FeedbackCollect feedback with an on-page surveyCreate a website survey, target it to the right page, visitors and moment, write questions (or start from a template), then launch it and read the responses.Interactive tour ExperimentationChoose the metrics (goals) that decide your testAdd one primary metric that decides the winner, secondary metrics for context, and create reusable metrics in Data Platform.Interactive tour ExperimentationTarget the right visitors (segments, triggers, frequency)Control who enters your campaign, what activates it and how often visitors see it, using segments, triggers and frequency.Interactive tour ExperimentationRead your test report and pick a winnerInterpret the Reports tab of a running test, understand SmartStats decisions, dig into segments, and deploy the winning variation.Interactive tour TroubleshootingFix a campaign or variation that isn't showingWork through a checklist to find out why visitors (or you) don't see your test variation, or see a flicker, and fix the cause: SmartCode, URL targeting, cookies, cache, timeouts or element selectors.Interactive tour
Getting started
Getting startedFind your way around WingifyLearn where each product lives in the left sidebar, what the header controls do, and how to use the three Dashboard tabs.Interactive tour Getting startedReport program results with Campaigns Overview and the Impact DashboardReview every campaign's status, decision and learnings in Campaigns Overview, export it as CSV, and show the realized and projected revenue impact of your experiments in the Impact Dashboard.Interactive tour Getting startedInstall the Wingify SmartCode on your websiteRegister your domain, add the SmartCode to your site (manually or with a CMS plugin) and confirm that Wingify detects it.Interactive tour Getting startedAdvanced SmartCode setup: self-hosting, reverse proxy, CSP and SmartCode securityHarden and control how the Wingify SmartCode loads and talks to Wingify: allow it in your CSP with a nonce, restrict it to your registered sites, route calls through your own server, or self-host campaign files.Interactive tour
Experimentation
ExperimentationChoose the right test type (A/B single page, multi-page, Split URL, Multivariate)Pick the Web Experimentation campaign type that fits your hypothesis, your pages and your traffic.Interactive tour ExperimentationRun your first A/B testCreate an AB - Single Page campaign, build a variation, pick a primary metric, choose your audience and start the test.Interactive tour ExperimentationTest combinations of changes with a multivariate testCreate a multivariate test that changes several sections of one page and finds the combination that converts best.Interactive tour ExperimentationCompare two different URLs with a Split URL testSet up a Split URL campaign that redirects part of your visitors from the control URL to a redesigned page and measures which converts better.Interactive tour ExperimentationChoose the metrics (goals) that decide your testAdd one primary metric that decides the winner, secondary metrics for context, and create reusable metrics in Data Platform.Interactive tour ExperimentationRoll out a change or a winning variation to everyonePublish a website change without a release cycle, or push the winning variation of an A/B test to all visitors, with Web Rollout.Interactive tour ExperimentationBuild a variation in the Visual Editor or Code EditorOpen a variation in the Visual Editor, make point-and-click or code changes (CSS/JS), and save them to your campaign.Interactive tour ExperimentationReuse pages and creative assets (Pages, Pages Copilot, Asset Hub)Save groups of URLs as reusable Pages (by hand or with Pages Copilot) and keep images, widgets, themes and code snippets in Asset Hub, so every campaign starts from the same building blocks.Interactive tour ExperimentationPreview, QA and launch your campaignCheck your configuration, preview each variation on your live site, restrict QA access, and move the campaign from Draft to Running.Interactive tour ExperimentationRead your test report and pick a winnerInterpret the Reports tab of a running test, understand SmartStats decisions, dig into segments, and deploy the winning variation.Interactive tour ExperimentationConfigure SmartStats and guardrailsChoose the statistical model and testing approach for your campaign, protect against false winners, and add guardrail metrics that alert you or disable a harmful variation.Interactive tour ExperimentationTarget the right visitors (segments, triggers, frequency)Control who enters your campaign, what activates it and how often visitors see it, using segments, triggers and frequency.Interactive tour
Behavior Analytics
Behavior AnalyticsFind where visitors abandon your forms (Form Analytics)Track a form field by field to see how many visitors start it, where they hesitate or refill, and which field makes them drop off.Interactive tour Behavior AnalyticsGet an overview with the Behavior Analytics dashboardUse the Behavior Analytics dashboard to check your website's experience score, find the pages and segments with the most friction, and jump straight to their heatmaps and recordings.Interactive tour Behavior AnalyticsMeasure conversions in Behavior Analytics with goalsCreate an always-on Behavior Analytics goal, read its report, and understand how goals relate to Data Platform metrics and Metric Reports.Interactive tour Behavior AnalyticsBuild a funnel report to find drop-offsDefine the steps of a conversion path in Data Platform, turn it into a Funnel Report, and see at which step visitors leave.Interactive tour Behavior AnalyticsSee where visitors click with heatmapsGenerate click, scroll and friction heatmaps for any page, save a view for a visitor segment, and open heatmaps for each variation of a test.Interactive tour Behavior AnalyticsAnalyze user journeys with Journey Analytics (boards, reports, element tagging)Build metric, funnel and flows reports on automatically captured data, group them into shared boards, and tag elements so clicks on similar buttons are reported together.Interactive tour Behavior AnalyticsRecord sessions in your mobile appEnable Mobile Recordings, set privacy and targeting options, integrate the Wingify SDK in your iOS or Android app, and replay sessions to find crashes, freezes and rage taps.Interactive tour Behavior AnalyticsMonitor KPIs with Metric ReportsTurn any Data Platform metric (clicks, page visits, form submissions, revenue) into a report that tracks its trend over time, by segment.Interactive tour Behavior AnalyticsWatch session recordings to find frictionFilter session recordings down to the visits that matter, spot rage and dead clicks, summarize groups of recordings with Wingz, and save or share what you find.Interactive tour
User Feedback
User FeedbackValidate an idea with a concept testPut a design prototype (for example, a Figma link) in front of users with a shareable survey, and collect structured feedback before anything is built.Interactive tour User FeedbackCollect feedback with an on-page surveyCreate a website survey, target it to the right page, visitors and moment, write questions (or start from a template), then launch it and read the responses.Interactive tour User FeedbackControl how often surveys appear and how they look (User Feedback settings)Set account-wide defaults for survey frequency, repeat behavior, response limits, language and branding, speed up survey writing with Survey Copilot, and read the survey report.Interactive tour
Personalization
PersonalizationRun account-based marketing (ABM) campaignsBring your target accounts into Wingify from your CRM, a CSV file or a B2B intent tool, build lists in Data Studio, and target or personalize tests for those companies and contacts.Interactive tour PersonalizationShow personalized content to a segmentCreate a Web Personalization campaign that shows tailored experiences to specific visitor segments and measures their impact against a holdback group.Interactive tour
Feature Management
Feature ManagementCreate a feature flag and use it in your codeCreate a feature flag with variables and variations, connect it to your application with a Wingify SDK, and control it per environment without redeploying.Interactive tour Feature ManagementGovern feature flags: approval flows, integrations and tech debtRequire approval before feature flag rules go live, send flag data to your analytics and warehouse tools, link flags to Behavior Analytics, and clean up stale flags with Tech Debt.Interactive tour Feature ManagementRoll out or A/B test a feature server-sideAdd rollout, A/B testing and personalization rules to a feature flag to release a feature progressively, measure its impact and ship the winner.Interactive tour Feature ManagementWork with FullStack projects (legacy server-side testing)Understand how legacy Wingify FullStack differs from Feature Management, and manage FullStack projects, features, rollouts, A/B tests, webhooks and environment-specific reports until you migrate.Interactive tour Feature ManagementA/B test your mobile app (iOS/Android)Run A/B tests inside your iOS or Android app: with Feature Management mobile SDKs for new setups, or with the legacy Mobile App Testing flow (variables, campaigns, goals and mobile segments) for existing ones.Interactive tour Feature ManagementInstall a Feature Management SDK and evaluate your first flagInstall the Wingify Feature Management SDK for Node.js or Python, initialize it with your Account ID and SDK key, evaluate a feature flag for a user and track a conversion event.Interactive tour
Data Platform
Data PlatformCreate a reusable segmentSave a visitor segment and a trigger once, then reuse them across campaigns for targeting and to compare groups in your reports.Interactive tour Data PlatformTrack custom events and attributesCreate custom events and attributes in Data Platform, install their tracking code, and use them to target campaigns, build metrics and segment reports.Interactive tour Data PlatformLook up a visitor's profile, events and recordingsOpen a single visitor's profile in Data Platform to see their attributes, the events they triggered, their session recordings and their survey responses.Interactive tour Data PlatformTrack time spent, scroll depth and clicks on specific textCreate Data Platform metrics that measure time on page, scroll depth and clicks on a given text, and use engagement events as triggers for your campaigns.Interactive tour Data PlatformTrack revenue and custom conversions (revenue goals, multi-currency, offline conversions)Send revenue and custom conversions to Wingify, convert multiple currencies into one reporting currency, and record conversions that happen offline.Interactive tour
Plan & Ideas
Plan & IdeasGenerate test ideas with WingzScan a page or describe a goal to get AI-generated A/B testing ideas, then save the best ones as hypotheses or turn them into draft campaigns in one click.Interactive tour Plan & IdeasTurn research into a prioritized testing backlogRecord observations from your research, turn them into scored hypotheses, and track them from backlog to completed test in Plan.Interactive tour
Wingz AI
Wingz AIPredict results with a Synthetic A/B testGet fast, directional feedback on a design change by having AI-generated personas compare screenshots of your control and variation.Interactive tour Wingz AIConnect Wingify to Claude, ChatGPT or Gemini with the Wingify MCP ServerAdd the Wingify MCP Server to your AI tool as a custom connector, approve access to your account, and ask questions about your campaigns, heatmaps and session recordings in plain language.Interactive tour Wingz AIAutomate reporting with Wingz Agents and WorkflowsBuild reusable Wingz agents for recurring analysis and chain them into workflows that run on a schedule or on campaign events and email the results.Interactive tour Wingz AIUse Wingz, the AI assistantAsk Wingz Chat about your campaigns, audit drafts, summarize reports, and create A/B tests or rollouts from a plain-language prompt.Interactive tour Wingz AIBuild variations and targeting with Wingz (incl. Figma import)Use Wingz in the visual editor to create and remix variations from a prompt, turn a Figma frame into a variation, and generate segments and triggers with Copilot.Interactive tour
Integrations
IntegrationsSend experiment data to your analytics or session-replay toolPush campaign and variation data to Hotjar, Contentsquare, Microsoft Clarity, FullStory, Mouseflow, Glassbox or Adobe Analytics, or to any other tool with the onVariationApplied callback, then filter recordings and reports by variation.Interactive tour IntegrationsConnect an integration (e.g. GA4, Shopify, WordPress, Segment)Find an integration in Configurations > Integrations, create a connection, and turn it on in your campaigns so Wingify data flows to (or from) your other tools.Interactive tour IntegrationsExport campaign data to BigQuery, Snowflake, Amazon S3 or Google Cloud StoragePrepare your warehouse or bucket, create an export connection in Configurations > Integrations, turn it on for each campaign, and query the exported tables. You can also import BigQuery lists for targeting.Interactive tour IntegrationsSend Wingify data to GA4 and use Google Tag ManagerSet up GTM to forward Wingify campaign data to GA4, connect Wingify to Google Tag Manager, target visitors with data layer values, and stream GTM events into Wingify.Interactive tour IntegrationsConnect Jira, HubSpot, Zapier and other marketing toolsCreate Jira tickets from observations and hypotheses, send campaign data and recordings to HubSpot, target HubSpot lists, push offline conversions with Zapier, and track phone calls as conversions.Interactive tour
Account & Settings
Account & SettingsSecure your account (2FA, SSO, IP restrictions, alerts)Turn on two-factor authentication, set up SAML single sign-on, restrict logins by IP or location, and get email alerts for sensitive account activity.Interactive tour Account & SettingsUse the Wingify REST API: create API tokens and manage authorized appsGenerate an API token in the Developer Dashboard, call the Wingify REST API with it, and review or revoke the third-party applications that can access your data.Interactive tour Account & SettingsSet account-wide campaign defaults (Settings > Campaigns)Configure once, for every campaign in the account: visitor identifier, approvals, mutually exclusive groups, priority rules, QA rules, default traffic, statistics thresholds, labels, variables and editor behavior.Interactive tour Account & SettingsTrack visitors across multiple domains (cross-domain tracking)Count a visitor who moves between two of your domains as one person, in Behavior Analytics (account setting) and in your test campaigns (campaign setting).Interactive tour Account & SettingsInvite teammates and manage user rolesAdd users to your Wingify workspaces, give each the right role (Owner, Admin, Publish, Design, Browse), and edit, remove or transfer ownership later.Interactive tour Account & SettingsCheck your plan, MTU/MAU usage and invoicesSee which plan each product is on, how much of your monthly visitor quota you've consumed, and where to find invoices and billing details.Interactive tour Account & SettingsConfigure privacy & GDPR settings (IP anonymisation, cookies vs local storage, DNT, consent)Decide how Wingify stores visitor IPs, locations and tracking data, respect Do Not Track, exclude internal traffic, and link the SmartCode to your cookie consent banner.Interactive tour Account & SettingsUpdate your profile and notification preferencesEdit your name, email, language, password and passkeys, and choose which Wingify notifications you get by email, in-app or in Slack.Interactive tour Account & SettingsWork with multiple workspaces / sub-accountsSwitch between workspaces from the header, understand what's shared and what's separate, and add workspaces or link client workspaces as an agency.Interactive tour Account & SettingsExclude internal traffic and manage visitor data (IP exclusion, query-parameter anonymization, UUID data requests, custom visitor identifiers)Keep internal traffic out of your reports, stop sensitive URL parameters from reaching Wingify, answer data-subject access and deletion requests by UUID, and identify visitors with your own customer ID.Interactive tour
Troubleshooting
TroubleshootingCheck incoming events live with AuditWatch the events your website sends to Wingify in real time, inspect their properties, and confirm that your tracking works before you rely on it.Interactive tour TroubleshootingFix a campaign or variation that isn't showingWork through a checklist to find out why visitors (or you) don't see your test variation, or see a flicker, and fix the cause: SmartCode, URL targeting, cookies, cache, timeouts or element selectors.Interactive tour TroubleshootingCheck that SmartCode works (Debugger, CSP)Scan a page with the SmartCode Debugger, fix errors such as CSP blocks or wrong placement, and confirm Wingify runs correctly.Interactive tour
How the in-app Guide works
- Ask in plain language (any language) — by typing or with the microphone.
- Read a short answer grounded in this documentation, with sources.
- Click “Show me on screen” — a cursor moves to each element, highlights it and waits for you to click, so you learn the path yourself.