Navigate and Customize Your Campaign Report

#Overview

The report table in Wingify displays variation performance across multiple named views, each presenting a different lens on your campaign data.

#Understand the Report Views

When you open a running or paused campaign's Reports tab, the report table displays data in the currently selected view. The view tabs appear directly above the table.

Note: The report view depends on your account configuration. Select the tab that applies to you. For more information on your account configuration, contact your Customer Success Manager.

• Reports
• Reports Next

For binary metrics

For continuous metrics

Common Parameters

Views are organized into Standard Views (provided by Wingify) and My Views (custom views you create). You can switch between views using the tabs above the report table, customize which columns each view shows, and set any view as your default.

#Standard Views

Wingify provides the following built-in standard views. These views cannot be deleted, but their column selection and names can be customized.

#Additional Views for Transaction Metrics

When your campaign's primary metric is a Transaction metric (such as revenue), five additional standard views appear in the report table: Revenue stats, Avg. customer value stats, Insights, Overview, and Transaction stats. These views surface revenue-specific signals that binary conversion views do not capture.

#Revenue Stats

The Revenue stats view focuses on the monetary value generated per visitor. Use it to assess whether a variation is driving meaningful revenue lift, and to project what that lift could mean at scale.

#Avg. Customer Value Stats

The Avg. customer value stats view breaks down how purchasing behaviour differs between variations. It helps you understand whether a variation is influencing what customers buy, how many items they buy, or both.

#Insights

The Insights view is powered by RevenueIQ and surfaces an AI-generated analysis of the campaign's best-performing variation. It highlights projected business impact and key transaction signals, giving you a narrative summary alongside the raw numbers.

#Overview

The Overview view consolidates the most decision-relevant transaction metrics into a single table. Use it as a starting point when reviewing campaign results, before drilling into view-specific data.

#Transaction Stats

The Transaction stats view applies the same statistical inference model used in the Statistics view, but scoped to the transaction rate rather than the standard conversion rate. Use it when you want statistical confidence specifically on whether a variation is changing how often visitors transact.

Note: The statistical model configured for your campaign (Bayesian or Frequentist) determines how TR Probability to be Better is calculated and labeled.

#My Views

My Views are custom views you create to display exactly the columns you need. They appear in the tab bar alongside Standard Views. If you have more views than fit the visible tab bar, a "..." overflow menu shows the remaining tabs.

#Navigate and Switch Views

Click any tab label above the report table to switch to that view. The table immediately refreshes to show the columns defined for that view. The active tab is highlighted.

Note: The view you select persists for the duration of your session. Each time you return to the campaign report, it opens on your designated default view.

#Manage Report Views

The Manage Report View modal lets you customize columns for any view and create or configure your own custom views. Open it by clicking the pencil icon ✏ to the right of the view tabs.

Note: Views are saved based on metric category and mode. So a view created or modified for a category will apply across all campaign types.

The modal has two panels:

• Left panel: Lists all views - Standard Views at the top, My Views below. Each view shows its name and the number of active columns.
• Right panel: Shows the selected view's column configuration. Active columns appear at the top with checkboxes checked. Drag the handle ⠿ beside any column to reorder it. Available but inactive columns appear below with unchecked checkboxes.

#Customize Columns in a View

1. Click the pencil icon ✏ to the right of the view tabs to open Manage Report View.
2. Select the view you want to configure from the left panel.
3. In the right panel, check or uncheck columns from the All available columns list to add or remove them.
4. Drag columns using the ⠿ handle to reorder them in the table.
5. Click Save.

The table immediately reflects your changes.

To discard unsaved changes, click Discard before saving.

#Set a Default View

In the right panel, check Make this the default view to ensure the report always opens on that view. Only one view can be the default at a time.

#Create a Custom View

Custom views let you build a report layout with exactly the columns you need, saved under a name you choose.

To create a custom view:

1. Click the pencil icon ✏ to the right of the view tabs to open Manage Report View.
2. In the left panel, click + Create custom view below the My Views list.
3. A new view appears in the left panel, selected and ready to name. Click the pencil icon next to the view name in the right panel header to rename it.
4. In the right panel, check columns from the All available columns list to add them to the view.
5. Use the search bar to find a specific column quickly.
6. Click Save.

The new view appears as a tab in the report table immediately after saving.

#Take Actions on Your Variations

Each variation row in the table has the More options menu ⋮ on the right. The available actions depend on whether the row is the baseline or a variation.

Important: Wingify strongly recommends against editing a variation after a campaign has started, as it skews statistical results. Clone the campaign and make changes in the copy instead.

#Arrange Your Report Data

You can sort and filter the variation rows to focus on specific data within the active view.

#Sort

Click any column header to sort the table rows in ascending or descending order by that column. Click the header again to toggle the sort direction. Only one column can be sorted at a time.

#Filter

Click Variations on the header row to open the variation filter. Select the variations you want to display and click Apply. Unselected variations are hidden from the table. For more information, see Filter Your Report Data.

#Campaign Status Indicators

The campaign status indicators show the same information regardless of your account type, but the layout differs based on when your account was created.

#Adjust Report Display

You can control how the report page is laid out and which rows and ranges are visible from the report Settings. These settings affect how the report is displayed, not which columns appear in the table. Click the Settings icon ⚙ at the top right of the report table to make these changes.

#Layout options

Report layout controls whether the table or the graphs appear first on the page. Select Table first to see the variation data table before the graphs, or Graphs first to prioritize visual trend lines above the table.

Default graph sets which graph is displayed by default when you open the report. Options are Date Range, Expected Conversion Rate, Expected Improvement, and Funnel Graph. Greyed-out options are not available for the current campaign type or metric.

#Table options

Bayesian ranges lets you display the statistical confidence interval alongside absolute numbers for specific columns. Check Conversion Rate (v) and/or Improvement % (v) to show the Bayesian range below each value in those columns.

Note: The available columns in this list update automatically based on the columns applicable for that campaign and metric.

#Other options

This section contains two toggles:

• Show 'total' row: shows or hides the aggregate total row at the bottom of the variation table.
• Show rows for disabled variations: shows or hides variation rows where data collection has been stopped.

Click Save to apply your changes. Click Restore Defaults to reset all settings to their original state. Click Cancel to close without saving.

Note: Report settings are separate from Manage Report View options. Settings control layout and row visibility, whereas Manage Report View controls which columns appear in each view tab.

#FAQs

• Why does my Statistics view look different from another campaign?
  The columns in the Statistics view vary depending on the statistical model configured for the campaign. Bayesian campaigns show Expected Improvement and Decision Probabilities. Frequentist campaigns show Improvement % and Significance Level.
• Can I set a different default view for each campaign?
  No. The default view setting is per-metric. To create a default metric-specific view, open Manage Report View, select the view you want, check Make this the default view, and save.

#Need more help?

For more information or further assistance, contact Wingify Support.