Tracking Multiple Pages Using Cookies in Wingify

To understand how the targeting needs to be configured for each of the experiences in your Web Personalization campaign and how it works, have a look at this example.

Note: Cookie-based variation targeting is only supported in Wingify Personalization campaigns.

Consider you have three campaigns, Campaign #1, Campaign #2, and Campaign #3, running on three different web pages. Each of these campaigns has two Experiences.

Here, we are typically testing three different pages of a website in three different campaigns with the intent that if a visitor becomes a part of Experience #2 in campaign #1, they must also become a part of Experience #2 in campaign #2 and #3 as well instead of Experience #1.

Now, you can set the cookie-based variation targeting and set custom segment conditions in the Settings > Targets section of your test campaign. This section lists all the experiences you have created in your campaign.

Set up the following cookie segmentation condition for each of your campaigns:

Attention: The cookie name used depends on when your account was created:

If your account was created on or after June 14, 2026, replace _vis_opt with _wingify_exp in all cookie names below.

Note: The cookie value “is blank” condition will be met when the visitor is not yet part of the corresponding campaign.

#Campaign #1:

• Experience #1: (Cookie “_vis_opt_exp_2_combi” is “Blank” OR “1″) AND (Cookie “_vis_opt_exp_3_combi” is “Blank” OR “1″)
• Experience #2: (Cookie “_vis_opt_exp_2_combi” is “Blank” OR “2″) AND (Cookie “_vis_opt_exp_3_combi” is “Blank” OR “2″)

#Campaign#2:

• Experience #1: (Cookie “_vis_opt_exp_1_combi” is “Blank” OR “1″) AND (Cookie “_vis_opt_exp_3_combi” is “Blank” OR “1″)
• Experience #2: (Cookie “_vis_opt_exp_1_combi” is “Blank” OR “2″) AND (Cookie “_vis_opt_exp_3_combi” is “Blank” OR “2″)

#Campaign #3

• Control: (Cookie “_vis_opt_exp_1_combi” is “Blank” OR “1″) AND (Cookie “_vis_opt_exp_2_combi” is “Blank” OR “1″)
• Variation: (Cookie “_vis_opt_exp_1_combi” is “Blank” OR “2″) AND (Cookie “_vis_opt_exp_2_combi” is “Blank” OR “2″)

The _vis_opt_exp_CAMPAIGN_ID_combi cookie is generated when the visitors become part of a particular combination of a campaign. In the combination cookie, Experience #1 always has the value of 1, Experience #2 has the value of 2, Experience #3 has the value of 3, and so on.