Automatic Data Capture in Journey Analytics

#Overview

Wingify Journey Analytics captures visitor interactions on your website without any manual event setup. It automatically identifies high-intent actions, such as clicks, page views, form submissions, and makes this data available in your Journey Analytics reports. Wingify also captures custom events automatically once you register them in Data Platform.

This article covers what Wingify captures by default, what it leaves out, and how to customize the data capture settings.

#Prerequisites

• The Wingify SmartCode installed on the pages you want to track.
• An active Wingify Journey Analytics subscription or free trial.
• Data tracking enabled for your domain. You must explicitly click Enable data tracking on the setup screen. For more information, see Get Started with Journey Analytics.

#Understand How Automatic Data Capture in Journey Analytics Works

Wingify Journey Analytics captures data continuously in the background wherever the Wingify SmartCode is active, and your Journey Analytics subscription or trial is live. For this data to be collected, no campaign needs to be running. Standard interactions such as clicks, page views, form submissions, and sessions require no manual event creation. However, you must register custom events in Data Platform, before Wingify captures them.

Data capture varies depending on the type of interaction. Clicks are evaluated against a set of rules to identify high-intent elements. On the other hand, page views, form submissions, new sessions, and custom events are captured in full by default.

This article further explains the data capture logic in detail.

#Default Journey Analytics Capture Elements and Behavior

This section details what Journey Analytics tracks automatically, how custom-configured data is handled, and how to adjust capture settings for:

• Clicks
• Page views, form submissions, and sessions
• Custom events
• Visitor attributes

It also outlines how to override that behavior where needed.

#Clicks

Wingify captures a click automatically when the element matches any of the following: