Integrate Wingify with Woopra

#Overview

Woopra is a user journey analytics platform that helps organizations optimize the customer life cycle. It helps in tracking user journeys and collates granular behavioral data for further analysis.

To learn more about Woopra, click here.

Integrating Wingify with Woopra enables you to send campaign and variation data from Wingify to Woopra. This allows you to analyze visitor behavior, compare key metrics across campaign variations, and gain deeper insights using Woopra's reporting and analytics capabilities.

#Before You Begin

• You have an active Woopra account.
• The Wingify SmartCode is installed on your website.
• The Woopra tracking code is implemented on your website.

#Create a Woopra Connection in Wingify

Wingify supports the following Woopra connection type:

Send campaign data to Woopra (Push based): Allows you to send Wingify campaign and variation data to Woopra for analytics and reporting.

To create a Woopra connection in your Wingify account:

1. Log in to your Wingify account.
2. Navigate to Configurations > Integrations.
3. Click the Woopra integration tile and click Create Connection.
4. Select Send campaign data to Woopra.
5. Enter a name in the Connection Name field.
6. Click Create Connection.

All configured connections appear under the Config > Active Connections section on the Woopra integration page.

Note: You can set this connection as the default for all new campaigns you create henceforth. To set it as the default connection, switch on the Default toggle for the Send campaign data to Woopra connection. Once a connection is marked as default, Wingify automatically applies it to all new campaigns. Existing campaigns remain unaffected. If no default connection is set, you must manually select the appropriate connection for each new campaign

To enable the integration at the campaign level:

1. Navigate to Experimentation > Web Experimentation.
2. Select the desired campaign, and go to Configuration > Integrations.
3. Select Woopra from the list of available integrations.

#Specifications of Campaign Data Sent to Woopra

Experiment data is sent to Woopra in different formats depending on when your account was created.

• Accounts created before June 14, 2026
• Accounts created on/after June 14, 2026

Event name: VWO

Property:

"vwo":[["exp_name,var_name"]]

Where:

• exp_name represents the campaign name.
• var_name represents the variation name.

Event name: wingify

Properties:

• campaign_id: {CAMPAIGN_ID}
• variation_id: {VARIATION_ID}
• campaign_name: {CAMPAIGN_NAME}
• variation_name: {VARIATION_NAME}
• user_id: {USER_ID}
• target_id: {TRIGGER_ID}
• target_name: {TARGET_NAME}

Note: target_id and target_name are available only when using the Web Personalization Holdback feature.

#View Reports in Woopra

To view the Wingify campaign data in your Woopra account:

1. Log in to your Woopra account.
2. From the panel on the top, go to People.
3. In the Timeframe field, specify the dates where the campaign was running.
4. In the Performed by field, click on the + icon to add a new filter.
5. Select vwo from Actions.
6. Click on Add Constraint. Select exp_name from the Action Properties list and select contains from the dropdown list. Now click on the blank field to select the campaign name from the auto-populated list.
7. Click on Add Constraint again. Select var_name from the Action Properties list and select contains from the dropdown list. Now click on the blank field to select the variation name from the auto-populated list.

8. Click on Apply.

#Need more help?

For further assistance or more information, contact Wingify Support.